If you want a built-in look, our media wall log effect electric fires offer ultra-wide, panoramic log beds that sit beneath a TV or within a feature wall. For classic fireplaces and chimney openings, we also stock an extensive selection of inset fires. Find stove-style, real looking electric log burners from brands like Dimplex, Be Modern, Evolution and Solus, featuring cast-iron-style bodies and glowing log beds (which you can see through large viewing windows). Most models deliver up to 2 kW of output via a built-in fan heater – more than enough to take the chill off a cold lounge and supplement your central heating.
Frequently Asked Questions
What is the most realistic electric log burner?
All of our realistic electric log burners are standouts, but some models are consistent customer favourites. Here’s a quick rundown:
1. Celsi Electristove VR Spectre LS (log store) electric stove
If you want a stove that really looks like a wood burner, the Celsi Electristove VR Spectre LS is hard to beat. It has a tall, freestanding body with a built-in log store, three-sided glass and campfire-style split logs.
2. Solus Horizon Electric Stove
The Solus Horizon is designed to be as close to the real thing as possible. It offers a highly realistic flame picture with dynamic LED lighting, nine flame effect colours and nine fuel-bed options.
3. British Fires New Forest 1600 Electric Fire
As log effect electric fires go, the New Forest 1600 is often considered one of the most realistic electric log fires on the market. Great for large media walls, this award-winning appliance creates deep, rich flame colours that stretch across the entire width of the fire.
Are electric log effect fires expensive to run?
No, real looking electric log burners aren’t expensive to run. As of late 2025, the average electricity price under the Ofgem price cap is around 26–27p per kWh (unit of electricity you pay for). Most of ours sit in the 1.5–2.0kW range, so if you ran a 1.5kW fire for 2 hours every evening for a month, you’d be looking at roughly £24 per month at current capped prices (your actual cost will depend on your tariff and usage). Homeowners should be aware that the flame-only mode is much cheaper. You can enjoy your appliance’s LED flame-effect system without heat, so you may want to consider switching the heater on only when the room actually needs warming.
Can you put real logs in an electric fire?
No, you should never put real logs inside an electric fire. Log effect electric fires are carefully designed to work with their own non-combustible, purpose-made fuel beds. The models in our collection all come with realistic log sets that are part of the appliance and shouldn’t be swapped for real timber.
How to make an electric fire look more realistic?
All of our electric log fires are impressively convincing, but a few setup tricks can make them look even closer to a real log burner. Some models allow you to turn the brightness down – slightly dimmer, warmer flames often look more authentic than the brightest setting. With log-store models, you could stack decorative logs in the lower compartment and (if your fire doesn’t) come with sound effects, play a subtle crackling log fire soundscape at low volume.
