The January Event: Save 20% on British Fires Electric Fires & Suites
New year, new home?
If your 2026 resolution is to upgrade your home, start with the fireplace. January’s dark evenings and winter chill mean we’re spending more time indoors now than ever. That’s why we’re kicking off 2026 with our biggest offer yet.
For the remainder of January, Fires2U is offering a 20% discount across our range of British Fires electric products and suites. With this rare chance to secure showroom-quality luxury at an unbeatable price, everything you need to upgrade your heating is included in this limited-time event.
What’s included in the offer?
Our special January Event gives you 20% off qualifying British Fires orders placed between 1st and 31st January (the saving is applied directly to your invoice for eligible orders).
Here’s what is included:
- British Fires Electric Fires: Those across the core ranges we stock at Fires2U (including popular New Forest models and other inset electric fires) are included in the promotion, fantastic if you’re planning a media wall.
- British Fires electric fireplace suites: Do you want an all-in-one look? If you don't want to do any structural work, these complete fireplace suites are the solution. With 20% off features like Deluxe Real Logs and multiple fuel bed options, the best time to upgrade is now.
- Upgrades/optional extras: Customise the finish while the discount is still available – this offer includes discounts on options such as Deluxe Log layouts, finishing trims, and SCHOTT anti-reflective glass (subject to model compatibility).
- Accessories: In January, homeowners can upgrade their British Fires’ fireplace to the highest specification for a fraction of the usual cost.
Why choose British Fires?
British Fires has become one of the most sought-after brands in the UK, and for good reason!
Their showroom-exclusive fireplaces are transformative: with award-winning flame realism, premium fuel beds and design-led installations, British Fires look the part and are effortlessly easy to live with. Here’s what makes the brand a top choice for homeowners:
- Unrivalled realism: British Fires’ award-winning LED flame technology is famously immersive. The visuals are deep, rich, and look just like the real thing (without the mess or maintenance).
- Remote-controlled comfort: The brand’s electric fires come with quick, simple controls and a 1.5kW (1500W) heat output for cold nights.
- The Deluxe Real Log difference: Some brands use plastic imitation logs for their electric appliances, but not British Fires. Their Deluxe Real Log upgrade (included in our 20% off promotion) includes real logs, sourced responsibly from the New Forest, scorched and treated for the most authentic possible experience.
- Quiet: Do you want real fireplace ambience without the noise? British Fires are engineered to run quietly, with many models featuring ‘Air Curtain Technology’ designed to (efficiently) disperse heat into the room.
Don’t wait – save 20% in January 2026!
Our event is strictly limited, and we wouldn’t want you to miss out.
Here is what you need to know:
- Offer ends: The 20% discount ends promptly on January 31st.
- Immediate delivery only: To qualify for this exclusive price, orders must be processed this month, ASAP.
So, if you’re planning a renovation for later in the spring, we highly recommend ordering now and storing the fire safely at home. Doing this means you lock in the lower price and have your unit ready to go when you need it!
View the full British Fires Collection here at Fires2U!
The best time to invest in premium heating is now. Browse our extensive range of British Fires electric fires and suites to find the right fit.
With models like the British Fires New Forest 1200 Electric Fire and British Fires Winchester electric suite included in this special January event, you can shop knowing you’re getting the best price of the year.
